How to write the perfect covering letter: Ten top tips

Twenty seconds. That’s all the time you’ve got to impress a potential employer. You can’t even boil an egg in that time – not even close. And even if you could, it almost certainly wouldn’t help. Research shows that if employers don’t like your application in that kind of timeframe then you’ve had it. With dozens – often hundreds – of applicants for most jobs the vast majority will fall by the wayside long before interview stage, which means you have to stand out from the crowd from the very first whistle. The cover letter is generally the first thing the employer will see so if it doesn’t cut the mustard you may as well not have bothered in the first place. With that in mind here are our top ten tips for creating the perfect cover letter:- 1 Research the job in depth and tailor the letter accordingly Study the job advert so you know exactly what sort of person they are asking for and write your letter accordingly. It’s a good idea to have the advert next to you when you get cracking. Spend plenty of time researching the company’s website, competitor websites and the latest issues in the industry. List the three or four things you think they are most looking for and try and cover all those bases. You might have experience that is directly relevant so a brief reference to that in the cover letter should give your application a major boost. 2 Send it to the right person – and address them correctly You’d be amazed how many applications go missing because they’ve...