Ten tips to help you create the perfect LinkedIn profile – part two

Looking to write the perfect LinkedIn profile? That’s easier said than done but if you stick to this guide you won’t go far wrong. Last week we gave you our first five nuggets of information to start you on your way. Now we’ve wet your whistle, here’s the final five so when you’ve worked your way through these you’ll be ready to unleash the brand new you on the world, for better or for worse. Good luck:- 6 Join the right groups and help out – it’s nice to be nice There are various benefits to be had from joining the right groups. Firstly, they show up in your profile and demonstrate your interests. Secondly, they are an ideal way to meet relevant people and strike up a conversation. You might get help if you need it. And, just as importantly, if you help people with their problems they will remember you, which often pays off many times over. One obvious tactic is to join the same groups your colleagues join. That’s easy but it’s only a start. We’d recommend you also identify groups your future clients or managers are members of, join them and try to add value – a great way to make a name for yourself! Following companies you’d like to work for will also be an easy way to see blog posts, Twitter feeds or their latest news like jobs – choose the updates that suit you best. 7 Don’t just get connections and recommendations – review others Having large numbers of connections can obviously look impressive but we’d recommend only connecting with people you...

Ten tips to help you create the perfect LinkedIn profile – part one

Looking for a job? Everyone knows how important your LinkedIn profile is. There’re no prizes for realising that I’m afraid. Not everyone knows how to write one though. That’s the hard bit. There’s no such thing as the perfect LinkedIn profile. LinkedIn is constantly evolving and so is the way people use it – but we can give you plenty of tips that should help. Not only can we, my friend, by Jove we will. And as if by magic here they are:- 1 Customise your URL so it doesn’t look like gibberish Tidy up your URL to get rid of any random letters and numbers at the end. This will make it much cleaner – which should help on business cards and CVs, for example. On the “Manage Public Profile” page, just click on “Customize your public profile URL” on the right-hand side. When you are done it should look something like this: www.linkedin.com/in/joebloggs. Unless of course your name isn’t Joe Bloggs, in which case we’d recommend changing that last bit. If some slippery customer has already taken your name, aim for something memorable that people will associate with you. One option is to create URLs that focus on your skills, eg. www.linkedin.com/in/freelancejournalistlondon. However, we’d urge caution: unless you are a woman who is about to get married – or you are about to move into witness protection – your skills are more likely to change than your name so we’d advise naming it after yourself, not what you do. 2 Optimise your profile by using relevant keywords throughout Using relevant keywords throughout your profile will help you...